The most important thing you’ll ever know is who you are.
Not as a fixed point, but as a way of moving through the world.
Times Newᵀᴺ is a design practice for anyone that is looking to see themselves clearly.
What if a brand isn’t something you create, but something you uncover? Like how a sculptor doesn’t create the statue, but reveals what was already in the marble.
That feeling when something just works, not because it’s pretty, but because it just feels like muscle memory. Like something deep familiar that just needed to be surfaced.
There’s something about that moment of recognition – when someone sees themselves not as they’ve been told they are, but as they’ve always felt they were.
My approach to design lies here - removing what isn’t essential to show what’s always been true.
For a decade, I’ve helped established and challenger brands transform their unique perspectives into their greatest advantage. Not by making pretty things for this moment, by building systems that make any moment yours.
Capabilities
Branding
Insights
Brand Guidelines
Naming
Logo Design
Packaging
Visual Identity
Digital
Art Direction
Creative Direction
Web Design
Web Development
Motion Design
eCommerce
User Experience
Clients + Partners
Operating System, Farcaster, XRPL, Safe, 1kx, RADAR, Thistle & Spire, Verizon, Goldman Sachs & more...