Apex 2025
Services
Visual identity, brand positioning, environmental design, motion, merchandise, marketing
Client
XRPL Ledger
Link
Year
2025
Apex is the largest annual summit for the XRPL community, hosted by Ripple in Singapore.
Working with Invisible North, I led the visual identity for the conference. The brief was focused on creating a visual language that honored the place as much as the technology.
Inspired by traditional artisans and Singaporean jargon (Singlish), we playfully recontextualized Singapore's heritage for the world of blockchain.
We created a system that scales infinitely, from the life-sized pixels to immersive ASCII art.
